As any experienced e-commerce seller knows, finding the niche finder amazon is a delicate balancing act. You want to pick a product with enough traffic that you can make good money, but not so much competition that you’ll struggle to rank your products in search results. The perfect product niche will sit right at the intersection of these two things, and you can find it by performing a bit of keyword research.
Start by entering a broad topic into a keyword research tool, like Google Trends, and looking for searches with a high volume but low competition. You should also pay attention to how consistent the demand is, if it spikes seasonally or remains steady. This can be a good indicator of whether or not a niche is worth exploring further.
Diving into the Depths of Amazon’s Niche Fashion Scene
Another way to spot potential niches is to browse popular social media channels. For example, on Facebook, look for groups focused on your specific product category and read the discussion. Doing this can help you discover the kinds of questions and concerns customers have about certain products that could be great ideas for new product lines.
Finally, you should also perform a search on Amazon marketplace to see how many competitors are in the product niche you’re considering. The number of sellers can give you an idea of how saturated the market is and if it’s likely to be profitable for you. You’ll want to avoid entering saturated categories if you’re just starting out, as it can be challenging to compete with well-established brands that have years of sales history and customer trust.